Wissenschaftliche Publikationen

Zürich, CH
16.09.2010

GIScience 2010, Sixth international conference on Geographic Information Science

  
 

A SENSIVITY ANALYSIS FOR THE SELECTION OF BUSINESS CRITICAL GEODATA IN SWISS OUTDOOR ADVERTISEMENT

  
  
  

Salzburg, A
07.07.2010

AGIT 2010, Symposium und Fachmesse angewandte Geoinformatik

  
 

RÄUMLICH DIFFERENZIERTE REICHWEITEN FÜR DIE AUSSENWERBUNG

  
  
  

Zürich, CH
17.06.2010

GIS/SIT 2010, Schweizer Forum für Geoinformation

  
 

MOBILITÄTSFORSCHUNG FÜR DIE SCHWEIZER AUSSENWERBUNG

  
  
  

Helsinki, FI
17.05.2010

Pervasive 2010, 3rd Workshop on Pervasive Advertising and Shopping

  
 

A GENERAL PEDESTRIAN MOVEMENT MODEL FOR THE EVALUATION OF MIXED INDOOR-OUTDOOR POSTER CAMPAIGNS

  
  
  

Lübeck, DE
02.10.2009

39. Jahrestagung der Gesellschaft für Informatik 2009

  
 

MODELLING MISSING VALUES FOR AUDIENCE MEASUREMENT IN OUTDOOR ADVERTISING USING GPS DATA 

  
  
  

Paris, FR
28.06.2009

The 3nd Annual International Workshop on Data Mining
and Audience Intelligence for Advertising (ADKDD)

  
 

HANDLING MISSING VALUES IN GPS SURVEYS
USING SURVIVAL ANALYSIS
(A GPS Case Study of Outdoor Advertising)

  
  
  

Annecy, FR
31.05.2008

International Conference on Survey Methods
in Transport (ISCTSC)

  
 

MODELLING AND PROSPECTS OF THE AUDIENCE MEASUREMENT FOR OUTDOOR ADVERTISING
BASED ON DATA COLLECTION USING GPS DEVICES
(Electronic passive Measurement System)

  
  
  

Montreal, CA
June 2005

ESOMAR / ARF WAM Conference
Outdoor / Out-of-Home

  
 

MODELLING AND PROSPECTS FOR AUDIENCE MEASUREMENT OF OUTDOOR ADVERTISING USING GPS DEVICES