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Wissenschaftliche Publikationen |
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Zürich, CH
16.09.2010 | GIScience 2010, Sixth international conference on Geographic Information Science | | | | | | A SENSIVITY ANALYSIS FOR THE SELECTION OF BUSINESS CRITICAL GEODATA IN SWISS OUTDOOR ADVERTISEMENT | | | | | | | | | | Salzburg, A
07.07.2010 | AGIT 2010, Symposium und Fachmesse angewandte Geoinformatik | | | | | | RÄUMLICH DIFFERENZIERTE REICHWEITEN FÜR DIE AUSSENWERBUNG | | | | | | | | | | Zürich, CH
17.06.2010 | GIS/SIT 2010, Schweizer Forum für Geoinformation | | | | | | MOBILITÄTSFORSCHUNG FÜR DIE SCHWEIZER AUSSENWERBUNG | | | | | | | | | | Helsinki, FI
17.05.2010 | Pervasive 2010, 3rd Workshop on Pervasive Advertising and Shopping | | | | | | A GENERAL PEDESTRIAN MOVEMENT MODEL FOR THE EVALUATION OF MIXED INDOOR-OUTDOOR POSTER CAMPAIGNS | | | | | | | | | | Lübeck, DE
02.10.2009 | 39. Jahrestagung der Gesellschaft für Informatik 2009 | | | | | | MODELLING MISSING VALUES FOR AUDIENCE MEASUREMENT IN OUTDOOR ADVERTISING USING GPS DATA | | | | | | | | | | Paris, FR
28.06.2009 | The 3nd Annual International Workshop on Data Mining
and Audience Intelligence for Advertising (ADKDD) | | | | | | HANDLING MISSING VALUES IN GPS SURVEYS
USING SURVIVAL ANALYSIS
(A GPS Case Study of Outdoor Advertising) | | | | | | | | | | Annecy, FR
31.05.2008 | International Conference on Survey Methods
in Transport (ISCTSC) | | | | | | MODELLING AND PROSPECTS OF THE AUDIENCE MEASUREMENT FOR OUTDOOR ADVERTISING
BASED ON DATA COLLECTION USING GPS DEVICES
(Electronic passive Measurement System) | | | | | | | | | | Montreal, CA
June 2005 | ESOMAR / ARF WAM Conference
Outdoor / Out-of-Home | | | | | | MODELLING AND PROSPECTS FOR AUDIENCE MEASUREMENT OF OUTDOOR ADVERTISING USING GPS DEVICES |
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