SPR+ Planning

This module is the core component of SPR+ Expert. It supports the detailed planning of poster campaigns. After receipt of the quotes from all providers by e-mail, these quotes - including full detail information per panel - can be imported into SPR+ Planning. The tool then generates a convenient table of all panels. The table can be further processed by the user, i.e. sorted and filtered by formats, costs, panel characteristics, keywords etc. When detail planning is complete and the user has defined the evaluation criteria, he can trigger the evaluation process for target-group-based performance calculation and, depending on campaign size, obtain within minutes the performance data per panel and the classical performance values for the total campaign involving several providers.

SPR+ Planning offers the flexibility to deactivate or delete individual volume panels or products from the evaluation or to add newly imported quotes to the planning process at any time. Additional features are:

• Automatic generation of Excel display schedules (including cost, performance, and product overviews) based on various aggregation levels and individual requirements
• Timeline representation of the entire campaign
• Various export capabilities
• Evaluation comparisons
• Diagrams (e.g. reach progression) and schematic map tools
• Visualization of the campaign on Google Maps