SPR+ Studio

The first step is the development of an overall strategy which includes, among other things, the selection of the medium or, in case of a media mix, the budget split. SPR+ Studio assists customers and their media planners both in this first step and in the subsequent definition of the intramedia poster strategy. At this stage, the selection of the target areas is usually still open and specific poster panels have not yet been determined. Accordingly, SPR+ Studio does not use specific performance values per panel but rather the derived panel averages per community. Depending on the planning criteria entered (target group, budget, performance requirements, and format), SPR+ Studio generates recommendations with respect to target areas and the necessary number of panels per target area.

Customers who wish to use the planning instrument only at the strategic level are invited to register as users of the free SPR+ Studio Basic tool. Studio Basic provides valuable support in draft planning and poster campaign simulation. It is tied into the complete SRP+ research database. However, saving and exporting recommendations and graphs is possible only with the commercial Studio version under license.